Google Analytics offers an easy and free way to track and analyze visitors on your website. You could have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don’t know anything about them. With its robust web analytics and reporting tools, Google Analytics can help you make the most out of visitors and potentially turn them into customers.
In addition to tracking the number of visitors, Google Analytics provides key insights into how your website is performing and what you can do to meet your goals. You can track everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving. You can even monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.
GA’s functiona can be broken down into four essential categories:
- Data Collection and Management: Understand how your customers behave online, consolidate the most useful information, and easily share it with your team.
- Data Consolidation: Pull data from disparate sources and synthesize it so you have a holistic view of your audience at any given time.
- Data Analytics & Reporting: Filter customer information to understand what content is popular, and what is lagging behind. Get traffic updates and understand how mobile traffic and social media referrals affect overall content performance.
- Data Activation: Put the data to work so you can make smarter decisions. Request notifications when traffic shifts, deploy A/B tests, or track engagement as you experiment with new content.