CRM / Database Management


Customer relationship management is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth

  • Actively tracks and manages customer information.
  • Connects your entire team from any device.
  • Intelligently captures customer emails.
  • Simplifies repetitive tasks so you can concentrate on leads.
  • Delivers instant insights and recommendations.
  • Extends and customises as your business grows.

Customer Relationship Management (CRM) software systems are being used extensively by companies to streamline their sales and lead management. It uses a set of practices, strategies and technologies to analyze and manage customer accounts and details throughout the customer lifecycle. CRM helps organizations improve business relationships with customers, thus playing an important part in retaining customers and driving sales growth. A CRM software consolidates all customer information in one place for easy access and reference so that business users can manage and track productivity. There are many tools and vendors available in the market for CRM.

Potentialloops Researches offers training on most popular systems



A database management system is software that provides users with a systematic process of creating, collecting, storing, organizing, retrieving, updating and managing data in a database. A critical component of a database management system is the centralized view of data that varying users can access from multiple locations. Additional attributes include logging and auditing of activity, change management, performance monitoring, and backup and recovery. Concurrency, security and data integrity are also pivotal elements.

DBMS Implementation

  • Implementing a DBMS. Disk and Memory.
  • Disk Arrangements. Hash tables. Binary Tree. B+ Tree Example. Index Structure and Access. Costing Index and File Access. Use of Indexes. Shadow Paging. Disk Parallelism.